David Adams

Business Catalyst


I work as a catalyst to corporate branding and innovations processes, helping companies to find their own solutions.

In 2002, I decided to start my own company founded on more than 20 years experience in the international marketing & communications industry. The first thing I did was to talk to my potential clients, who told me categorically that the last thing they needed was another consultant telling them how to do things.

Instead they wanted someone to guide and inspire them through their own processes - helping to put their own experience to work. They wanted a 'devil's advocate' to provoke new thinking. Above all, they wanted to feel real ownership for their own solutions.

So I took their advice - and swapped the role of a consultant for that of a catalyst.


David Adams New Solutions ApS T: +45 22 91 13 45 e-mail: daad@newsolutions.dk

Today, I work with many leading Danish-International companies from my base on a wonderful houseboat on Christianshavns Canal in the heart of Copenhagen. I have been involved in many high-profile projects, including corporate branding exercises with Novo Nordisk, Maersk and Coloplast, and innovation programmes for Oticon and Novozymes.